Three lessons we can learn from ebay…
If you are redundant and thinking of starting your own online business, why not have a go at selling things on eBay first?
This post is from a fellow business blogger and she has some great advice.
You are all probably familiar with ebay and have done some selling on there at one time or another. However, I am pretty much an ebay novice and it was only when we moved offices recently and had to sell a lot of stuff that I ventured into the world of online selling.
This whole experience has taught me a thing or two to apply to my own business:
Lesson 1: Cultural awareness and sensitivity is key to a successful sale – on both sides Find out about your target market and adjust your sales strategy appropriately.
Hamburg is a culturally diverse city with a good mix of immigrants (myself included!) and in the last few weeks I have dealt with visitors from many different nationalities all coming to the home office and looking at what was on offer. I found that all the Eastern European and Asian people who…
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